Metropolitan Washington Council of Governments (COG)

McAndrew has been working with COG since 2016 on the development and implementation of their annual regional Go Recycle campaign. The Go Recycle campaign is an annual campaign in the Washington metropolitan region that encourages people to recycle right and reduce waste whether at home, the office, or other public spaces. COG members contribute to the paid media campaign at varying levels as sponsors and guide the message direction during the creative development phase.

 

McAndrew works with COG to educate the public about recycling without contaminating the recycling stream as well as giving tips on how to reduce waste. McAndrew is responsible for strategic planning, creative development, media planning/buying, dissemination of advertising materials, implementation and monitoring of the campaign and a final summary.