Maryland Transportation Authority (MDTA)

McAndrew has worked with the MDTA since 2013 providing strategic planning, creative services, radio and video production, traditional and digital marketing, public relations services, social/digital media, research/evaluation services and media planning/placement/analytics. Over the past nine years, McAndrew has created and produced a wide array of marketing communications materials including:

  • Strategic planning and creative services.

  • Logos and brand identities for the MDTA Police, Know It All Employee Communications Program, and the International Bridge, Tunnel and Turnpike Association’s (IBTTA) 86th Annual Conference hosted by the MDTA.

  • Multiple research projects including awareness surveys about the MDTA’s services and Bay Bridge Summer Travel campaign and focus groups to test name/logo/opinions about the MDTA’s new tolling system, DriveEZMD.

  • Marketing materials for police recruitment, construction projects, Bay Bridge travel, All-Electronic Tolling.

  • Annual reports.

  • Marketing campaigns for Bay Bridge summer travel, MDTA police recruitment, MDTA police traffic safety, All-Electronic Tolling, Bay Bridge Rehabilitation project, I-895 Bridge Rehabilitation project and I-95/Fort McHenry Tunnel Rehabilitation project.

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Radio

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9732B_MDFLOCK
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